Has Ubisoft Lost It’s Mind?

Speaking to GamesIndustry International Ubisoft CEO Yves Guillemot explained his decision to move Ubisoft over to the free to play model of game publishing.

Highlighting specifically ‘PC Gamers’ Guillemot said that “On PC its only around 5 to 7 percent of players who pay for free to play, but normally it’s only around 5 to 7 percent that pay anyway, the rest is pirated. It’s around 93 to 95 percent piracy rate so it ends up at about the same percentage.”

Not only is this statistic ludicrous, it is also highly offensive to all the genuine PC gamers that spend money on Ubisoft games.

Twice this month I have been locked out of playing a Ubisoft game due to Uplay failures. All this while pirates had full access to the game due to the removal of DRM via a crack.

It appears Ubisoft may be clutching at straws to explain why they consistently disappoint when it comes to the PC platform. The PC gaming market is growing rapidly and will most likely be the leading platform for years to come and Ubisoft may have just put a serious dent in their future sales. Rule number one: Don’t call your customers thieves.

source: GamesIndustry